10/6/2023 0 Comments Connect360Nonprofits would pay the cost of the production, and they would pay a company like Connect360 for the distribution of that PSA to the media. Broadcasters will review it, and if it’s a message that resonates with what they think is important for their viewing audience, they will accept it and put it on air. And a lot of nonprofits take advantage of the generosity and opportunity by submitting PSAs to the broadcasters. They need something to fill it, so they turn to public service announcements. But basically, the broadcasters don’t always sell all the advertising space that they have available. If you’re watching television, you might not notice something’s a PSA versus a commercial spot. Minkalis: PSAs very much look and feel like a commercial advertising. IdeaRocket: What is the difference between a broadcast commercial and a PSA? There’s so many different causes that you can feel passionate about and help get exposure for through the use of public service announcements. ![]() Minkalis: I’ve been personally involved in public service announcements for several decades. IdeaRocket: How did you get into working with non-profits and PSA videos? IdeaRocket sat down with Annette Minkalis, Partner and Executive Vice President of Connect360, to learn more about how nonprofit organizations can leverage PSAs to raise awareness. When done right, PSA videos can help organizations expand their reach and raise awareness though free earned media.Ĭonnect360 Multimedia, a media placement agency, specializes in helping nonprofits secure the best exposure for their PSA videos across both local and national networks. Producing PSA video comes with its own set of rules of what you can and can’t include, different CTAs, and a different strategy for measuring success. Although PSAs may look and feel like broadcast commercials, they’re actually quite different. If you have an Xbox 360 and you’re not using an Apple TV, Connect360 is certainly worth the money-it helps integrate your Mac and your Xbox 360 as centerpieces of your digital media center.PSA videos, or public service announcements, are messages created by nonprofits and other organizations to raise awareness and educate the public on relevant causes and issues. There’s no way to copy the music and video from your Mac to the Xbox 360, but this isn’t a flaw of Connect 360-this is by design of Microsoft, which wants you either to rip music straight from a CD or buy (or rent) movies from Xbox Live and download them. (The most recent model from Microsoft supports 802.11g, so it’s reasonably fast). It appears to be doing a fair amount of buffering, which makes navigation somewhat clunky if you’re on a slower Mac, a congested network, or if you’re using an older wireless network interface to connect your 360. Its e-mail support is pretty good, however-I even got a response from the company on a weekend.Įarlier versions of Connect360 had problems with streaming dropouts that’s been fixed with version 3.1. ![]() Nullriver’s products are developed to be dead simple to use (their slogan is “Intuitive Software, Intuitive Design”), so it’s perhaps understandable that they’d restrict support toĪn online FAQ and an e-mail form, but it’s often helpful to be able to communicate with other users to trade information, and Nullriver doesn’t have any visible support forum. I tried restarting the Connect 360 software to no avail (Nullriver support said that should have worked). I discovered that if the Mac goes to sleep while it’s connected to the Xbox 360, the Xbox 360 has a difficult time re-establishing a connection until the Mac is restarted. One option in particular-“Disable system sleep while Connect360 is active”-seems to be particularly important. Microsoft support page that explains what video modes the Xbox 360 supports. As FairPlay-encrypted content is off limits, it’s entirely up to you as to how good things look, because you’ll end up using tools likeĬontent that you may have optimized for playback on an iPod is going to look grainy, but anything made for optimal playback on an Apple TV or using an Apple TV preset will look fantastic even on big televisions. The quality of video streamed to the Xbox 360 is excellent of course, that entirely depends on how it’s ripped on your Mac. Attempting to play a protected audio or video track will pop up a message on the Xbox 360 that that file format isn’t supported. ![]() Connect360 works with quite a few different audio and video formats (including WMV if you haveįlip4Mac installed), but content encrypted with FairPlay Digital Rights Management (DRM) software is strictly verboten.
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